No special phone system is necessary to implement our call tracking; it works within your current system. Each advertising method used by our client is assigned a different phone number unique to each campaign, which is then tracked and used to compile a plethora of data. The data is analyzed to determine which means of advertising are working and, more importantly, which ones aren't. The customer's call is sent directly to your specific business line. They are unaware and unaffected, but their call is being used to help you maximize the return on your investment.>