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Lead Nurturing
Any successful digital marketing plan is based upon your ability to get attention and build trust, something you will never achieve by running one ad that announces that you’re a Chiropractor. Our lead nurturing gives away free information in exchange for contact details. With those contact details – telephone and email – we nurture the prospect over time, the goal being to answer questions and prove value so that consumers are happy to say “yes” to you.
Marketing that states, “I’m a chiropractor, I’ve got great reviews online and I’ve got professional friendly customer service, so you should call me today!” can’t beat issues like skepticism, uncertainty or fear. They never have and never will and it is why so many Chiropractors fail with their marketing.
If you run ads promoting your practice – especially online, where trust and attention are at an all-time low – you can’t tap into the customer base of people who need what you’ve got, but just don’t know enough to book. All you have to do is utilize our lead nurturing marketing to give them enough information about you so that they can confidently say yes, and they’ll book!
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